Gene Simmons is not just a rock legend; he’s a businessman. And in October, he’s releasing his business tips and strategies in his new book, ME, INC.
The full title is actually ME, INC.: Build an Army of One, Unleash Your Inner Rock God, Win in Life and Business, because How To Market Coffins and Condoms Under The Same Brand Name didn’t sound as professional.
(Side note: I still have no idea how Gene got away with that. The man is Teflon!)
Coming out October 21st, the book is focused around thirteen “principles for success” that are supported by some of Gene’s own business experiences, both successes and failures. Considering all of the deals Gene’s been involved in over the years, I’m sure the book is rather insightful and may likely teach you more about business than an actual college business course.
For those that just can’t wait until October 21st, ME, INC. is available for pre-order at HarperCollins.com.